The Problem
The great demand for European-standard medicines in the oil-rich Middle East has created a very competitive market for high-quality pharmaceuticals. The Buyer was well-established but still sourcing products via calls and emails, wasting lots of time and money. Recently, its margins have been squeezed by more agile competitors selling cheaper products. The Buyer’s senior managers were left wondering how to keep their company sustainable.
The Solution
The solution was Medzexchange. The Buyer registered for free on the platform and completed the validation process. They listed the products they required and were surprised to be immediately contacted by various Europe based sellers offering products at much lower prices than normal. The Buyer negotiated with the sellers via Medzexchange and they had agreed deals at even cheaper prices.
The Outcome
Dealing directly with sellers via the Medzexchange platform has saved the Buyer much of the time and money that they previously invested in sourcing high-quality products. Consequently, they can offer more competitive prices to their own customers while still increasing profits – a win-win that has helped them create a thriving, sustainable business.
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