Case Study - Medz Exchange

The Problem

The Buyer’s imports pharmaceuticals from other EU Member States where they are cheaper than in Germany. Such parallel importation enables them to attract customers by undercutting the regular German prices. However, that model is based on tight margins, and the Buyer was finding the cost of its efforts to source the right products at the cheapest prices was eating into its profits and threatening its sustainability.

The Solution

The Buyer realized they needed a quick, cheap, and easy way to connect with sellers across the EU to find the best prices. So, they turned to Medzexchange. The platform connected them directly with sellers so they could quickly compare offers and get the right products at the right prices every time.

The Outcome

Thanks to Medzexchange, Buyer 3 has established a network of relationships with companies around the Europe that provide what they need. They are now sourcing products from various Eastern European Member States, and the cheaper prices offered from there have helped them to double the size of their business in Germany. They are also planning to use Medzexchange to expand into other Western European markets.